For Unitymedia we created a series of interviews where one of Germany's top YouTubers "Joyce" chats with some of the web's most interesting personalities.
When Unitymedia wanted to introduce their fastest ever 400 Mbit/s internet tariff, there was a dilemma. Why would you buy an internet connection, that’s faster than you would need today? Quite simply: because you will need it tomorrow. And being prepared for the future can feel quite relaxing.
How did we communicate this? By not interrupting our target group’s surf experience, but by becoming part of it.
In a series of online films #EchtEntspannt presented by the YouTuber Joyce, we interviewed people who already need this fast internet connection today: Germany’s top online gamer Sarazar, blogger Schlecky Silberstein, a “real” CIA hacker in the series Homeland – Sven Schelker, and online film producer Felix Starck.
In these interviews we captured them as relaxed as the internet connection from Unitymedia itself.
The interviews received a total of 3,6 Million views, with an average view time of over 3 minutes per viewer. That’s over 20 year’s worth of interviews voluntarily watched.
Even as a TrueView ad, the interviews were twice as successful as "normal" adverts. Every second viewer didn't skip the ad and watched on.
Client: Unitymedia
Production and direction: Divimove
Music: Mogli - "We go up"