Nummer gegen Kummer |  Force for Good

For Germany's number one child and parent helpline Nummer gegen Kummer, we developed the first force sensitive film against violence to children, using Force Touch technology.

Force for Good –  Force Sensitive Film for Nummer gegen Kummer
Insight

Insight

Almost every tenth child in Germany experiences domestic violence. The pressure that this brings into these children’s lives is almost impossible to imagine. But exactly that is what Germany’s number one child and parent helpline „Nummer gegen Kummer“ wanted to convey.

The case film
Force for Good – Nummer gegen Kummer – Force Touch Interactive filmPlay VideoClose Video
Solution

Solution

Force for Good. The first force sensitive film against violence to children. Through this, you can experience the everyday life of a child from a normal, and violent perspective – with just the force of your finger. The film uses Force Touch technology for mobile (available in iPhones 6s and above) that measures exactly how much force is applied to the screen. By increasing the pressure of your finger, you change perspectives. Right at 90% force, symbolic for the 10% of children affected by violence.

Using Force Touch technology, users switch from a normal childhood to a violent one by increasing the force of their finger.
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The films show how different the everyday life of a child can be when living with domestic violence.
Force for Good – interactive film – mobile screen without violence
Force for Good – interactive film – mobile screen without violence
Force for Good – interactive film – mobile screen with violence
Force for Good – interactive film – mobile screen with violence

Further links |  The campaign on the web

To interactive film Extern