Insight
Kaufland is cheap. As unsurprising as this insight is, the small price on the receipt at the checkout is all the more surprising, even with a full shopping cart.
Kaufland | Price Fever
Kaufland is one-stop shopping for price-conscious weekly shoppers who value great quality and selection. With an international multi-asset awareness campaign, we show how much fun the low Kaufland prices can be.
The idea
We're rewriting pop history with a modern interpretation of the Bee Gees' dancefloor classic Night Fever. We pepper the music video with quotes from 50 years of pop culture, from the famous Flashdance scene to the latest TikTok trend. But the campaign is much more than just a YouTube spot. From one production, we create over 50 social media assets and numerous display ads that carry Price Fever across the web in 8 countries. Finally, a virus that creates a good mood across Europe.
Credits
Client: Kaufland
Film production: Doity
Director: Barış Aladağ
Music production: BASSOMATIC