Hamburg is looking for |  AI Innovation Specialist (d/f/m)

What makes this job special:

This isn’t just a development role. And it isn’t just a strategy role. It’s both at the same time, and that’s exactly what makes it so rare and so exciting.

You’ll shape the agency’s AI future:

• You’ll develop a clear vision: Where will la red be in two years with AI? What tools do we need? Which workflows will change?

• You identify the projects with the greatest impact—not the most technically impressive ones, but those that make the biggest difference in day-to-day work.

• You’re in constant communication with all departments (Creation, Strategy, Media, Project Management) and understand what they need before they even know it themselves.

• You present your vision convincingly: to the team, to management, and perhaps eventually to clients.

You make AI accessible to everyone:

• You design workshops that aren’t called “AI 101,” but that meet people where they are.

You’re deeply immersed in context engineering:

• You know that 90% of the quality of AI output depends on context, and you’re obsessively good at structuring that context.

• You think in terms of information architectures: How must brand knowledge be prepared so that an AI agent can work with it? How do you structure briefings for AI workflows?

• You design prompt systems and agent workflows that don’t just work once, but are robust and reusable.

• You understand multi-agent orchestration and can design complex AI systems.

You build using AI as your tool:

• You’re not a developer in the traditional sense, but you’ve taken the plunge: You’ve built, deployed, and maintained systems. Maybe not perfectly, but they work.

• With AI coding tools, you’re dangerously effective. You understand codebases, can develop features, fix bugs, and manage infrastructure.

• Our stack (Next.js, TypeScript, Azure, PostgreSQL) doesn’t intimidate you; you dive right in and deliver.

• You don’t see AI-powered development as a shortcut, but as a fundamentally different way of working—and you’re really good at it.

• You build onboarding concepts for new tools that are so good, adoption isn’t a struggle.

• You’re the person colleagues come to when they have an idea: “Can AI do that?” And you don’t just say yes or no—you show them.

• You understand that the best technology is useless if no one uses it, and you make sure it gets used.

Who fits here?

• You’re an AI power user. Not just occasionally, but every day, intensively, and always up to date.

• You’ve built or significantly helped shape products—ideally ones that real people use.

• You have a knack for UX: You notice when a flow isn’t right, and you know how to make it better.

• You have experience or a talent for sharing knowledge: workshops, training sessions, talks, one-on-one coaching.

• You have agency experience or at least a huge curiosity about how creative work functions.

• You have the drive to push things forward. You don’t wait for tasks; you find them yourself.

• You can pitch an idea in 5 minutes and prototype it in 5 hours.

• You’re based in Hamburg, speak German at a native level, and English at a business-fluent level.

What we offer:

• 28 days holiday – plus special leave for special occasions

• Hybrid Work – flexible Remote working options

• Work & Social Spaces – offices for creative work or private projects

• Workation – mobile working from other EU countries possible (30 calendar days)

• Sabbatical – period can be agreed individually

• Work equipment – MacBook

• Urban Sports – membership M (copay 19,90€)

• OpenUp membership – for mindfulness & mental health

• Team events – regular team evenings, social events & agency parties

• Training – individual further training, English courses & industry events

• Work-life balance – We make sure that your workload fits in well with your private life

Sounds like a good match?

Then please send us your detailed resume, your salary expectations, and your earliest start date.

By the way: We’re willing to wait a little while for true talent.

It’s important to us to foster an inclusive work environment where individual backgrounds are taken into account and everyone is empowered to reach their full potential. That’s why we welcome every application—regardless of origin, skin color, age, gender, or disability.

If you want to know how we work, click here.