ver.di |  Always makes sense

Who´ll really help you when you get into a pickle at work, with your landlord, or with the reference from your employer? That’s easy: ver.di, Germany’s second largest trade union – one that offers more advantages than many think. Winning new members by informing them of the many benefits was exactly our task.

ver.di – always makes sense – digital awareness – campaign
Insight

Insight

With over 2 million members, ver.di is one of the largest trade unions in Germany. However, potential new members are often not aware of the membership benefits leading to stagnating membership numbers. To add to this, press focus on industrial action meant they are primarily associated with strike – even though they do much more for their members in reality.

Campaign film
ver.di – always makes sense | The JourneyPlay VideoClose Video
Solution

Solution

A digital awareness campaign designed to raise awareness of the advantages of ver.di membership. At the core of the campaign, a humorous film designed to drive viewers to the website www.macht-immer-sinn.de. Here, the ten best reasons for a ver.di membership could be explored further. Accompanying this, display ads and social media posts were shared, addressing more rational topics, like questions about work references, tenant rights, and so on.

Facebook posts address relevant topics around ver.di’s compentencies
ver.di – digital awarenss campaign – always makes sense – Facebook postver.di – digital awarenss campaign – always makes sense – Facebook postver.di – digital awarenss campaign – always makes sense – Facebook postver.di – digital awarenss campaign – always makes sense – Facebook postver.di – digital awarenss campaign – always makes sense – Facebook postver.di – digital awarenss campaign – always makes sense – Facebook post
Result

Result

Within the shortest time period, the film didn’t just get viewed almost 1 million times on YouTube and Facebook, but led up to 100,000 people onto the website. Finally it culminated in an above average conversion rate.

The website presents the 10 best reasons for ver.di membership
ver.di – digital awareness campaign – always makes sense – Website – Desktop
ver.di – digital awareness campaign – always makes sense – Website – Desktop
ver.di – digital awareness campaign – always makes sense – Website – Desktop
ver.di – digital awareness campaign – Website – Smartphone
ver.di – digital awareness campaign – Website – Smartphone
ver.di – digital awareness campaign – Website – Smartphone
ver.di – digital awareness campaign – Website – Smartphone

Further links |  The campaign on the web

To website Extern