Ferrero Chocofresh |  Take a time out!

With over 750,000 fans, Chocofresh’s Facebook profil is one of Ferrero’s most successful in Germany. Built up from day one, we’ve looked after the profile for the past five years creating regular posts and targeted campaigns. 

Ferrero Chocofresh – Social Media Betreuung
Insight

Insight

Diverse FMCG studies prove that regular contact with a brand increases purchase consideration at POS. Reason enough to keep surprising our mainly female Chocofresh fans with creative posts and campaigns.

Example post motifs
Social Media – Ferrero Chocofresh – IllustrationSocial Media – Ferrero Chocofresh – IllustrationSocial Media – Ferrero Chocofresh – IllustrationSocial Media – Ferrero Chocofresh – IllustrationSocial Media – Ferrero Chocofresh – IllustrationSocial Media – Ferrero Chocofresh – Illustration
Solution

Solution

For the almost exclusively female target group we developed an illustrated character world, that could be executed across all posts and campaigns for the brand.

Digital storytelling with high share potential
Social media storytelling campaign – Ferrero Chocofresh – FilmPlay VideoClose Video
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Pinboard film “Tarnkappe”
Social media storytelling campaign – Ferrero Chocofresh – FilmPlay VideoClose Video
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Pinboard film “Mädelsabend“
Social media storytelling campaign – Ferrero Chocofresh – FilmPlay VideoClose Video
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Result

Result

With over 750,000 fans and an above average engagement rate, the Ferrero Chocofresh Faceook page is one of the Ferrero concern’s most successful when measured in terms of product sales.

From Facebook to POS: our fans could design their own packaging – Three motifs made it to shopper shelves
Social Media – Packaging campaign – Ferrero Chocofresh

Become a fan |  Chocofresh on Facebook

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