Friday, 17th February 2016 |  EOS starts "The Debt Collector's Way"

EOS starts image campaign

Image campaign "The Debt Collector's Way" confronts stereotypes.

For our client EOS, one of the daughter companies of  the Otto Group, we produced an image campaign with three films and a campaign website. The goal of the campaign is to clear up prejudices against the debt collection industry, and transform the topic into a point of conversation instead. With humour, the films approach the clichés of the debt collection industry head on, teasing to a website where the stereotypes are refuted in more detail.

Film 1: "Setting an example"
Film 1: "Setting an example"Play VideoClose Video
Film 2: "Survival of the fittest"
Film 2: "Survival of the fittest"Play VideoClose Video
Film 3: "Completing an assignment"
Film 3: "Completing an assignment"Play VideoClose Video

Further links |  The campaign on the web

To campaign ExternTo YouTube YouTube