Jägermeister |  SAVE THE NIGHT x POST MALONE | International Campaign

For the Jägermeister #SAVETHENIGHT initiative, we gained worldwide awareness with a globally launched campaign – aired on TV in the US, adapted to a multi-asset digital campaign for over 50 markets worldwide, and featured by international superstar and Save The Night ambassador – Post Malone.


Campaign Background

Jägermeister stands for nightlife like no other brand – and their mission is to transform every night into the best night. Due to the COVID-19 pandemic, global nightlife has been put on pause in 2020 for the first time in human history – putting millions of people at risk to lose their jobs and business. To address this issue, Jägermeister launched the #SAVETHENIGHT initiative. One year later, the nightlife community is just slowly opening again, and in some countries, it’s still completely on pause.


About the Campaign

To further draw attention to the still difficult situation of the nightlife communities, we took the next big step with Jägermeister and continued Save The Night with an internationally rolled out campaign: Together with superstar Post Malone, we produced a 60-second tribute film that celebrates the high-energy moments of the night and encourages people worldwide to become part of the #SAVETHENIGHT movement. In an additional 15-second film, which is also the activation lever for the initiative, Post raises awareness for the support opportunities within the initiative. A key component in this film is an exclusive Save the Night Limited Edition bottle for a good cause: by purchasing one of the exclusive bottles, a part of the proceeds go directly to the Meister Fund – a financial support system that aids projects and innovative ideas of artists and creatives from the Meister network of #SAVETHENIGHT.

Campaign Film
Titel des Projektes – CasefilmPlay VideoClose Video


Client: Jägermeister

Production: Rekorder

Director: Zachary Heinzerling

Photograher: Adam DeGross

More about the project | 

https://www.save-the-night.com Extern