5,000 designers: 3 new Chocofresh packs
Ferrero Chocofresh: Facebook app
Over a period of six weeks, Facebook fans developed three new Chocofresh packaging designs. A design jury then picked a shortlist of the ten most popular designs, from which users selected their favourite three proposals.
THE CHAOS IS CLOSER THAN YOU THINK
AXE Anarchy: Website, Facebook app, banners, mobile website
Save yourself if you can! Coinciding with the AXE Anarchy campaign, we virtually brought AXE chaos to users’ own local area.
THE CEE’D IPAD MAGAZINE
Kia: Innovative iPad app magazine for the new Kia cee’d
For the English and German market, we developed the interactive “Kia cee’d Magazine” for the iPad and had it added to the App Store – all in time for the pan-European launch of the new Kia cee’d.
CHECK YOUR STYLE!
AXE HAIR: Website- und Facebook-Video-App zur Einführung der neuen AXE Hair Produktreihe, Banner
Zeit für einen neuen Look: Einfach dein Gesicht in die Webcam halten, ein kurzes Video aufnehmen und dann Hauptakteur sein in einem von acht Filmen. Immer mit anderer Frisur und immer gestylt von den AXE Girls aus dem AXE Friseursalon. „Site of the day“ bei theFWA.com!
LITTLE PATIENTS
MSD: Interactive video website and banner campaign
Paediatricians are always in “that thing there” situations when children try to describe what’s wrong with them. This web special tackles this situation head-on.
BATTLE OF THE BARNETS!
The AXE HAIR Styling Battle: Social media campaign for the launch of the new AXE HAIR products
With the AXE HAIR Styling Battle, things could get a bit hairy with your friends: Who’s hairstyle is cooler? Yours or your mate’s? The jury: TV presenter Palina Rojinski and actress Isabell Polak.
MODEL SHOOT WIND MAKER?
AXE Hot Jobs: Social media campaign
Who hasn’t always dreamt about having a student job as a women’s beach volleyball kit manager, model shoot wind maker or lingerie fashion show dresser?
TROUSER POCKET STADIUM
There’s no better way to prepare for a football match!
For the kick-off to Euro 2012, the official partner of UEFA, Kia Motors, offers all football fans with a smartphone the ultimate mobile app to cheer along with.
THE NEW KIA CEE’D IN 360°
Kia: Pan-European digital launch campaign for the new Kia cee’d
Der neue Kia cee’d fährt in Europa vor! Zur Einführung der zweiten Generation des Volumenmodells entwickelten wir für 25 europäische Märkte die kompletten digitalen Kommunikationsmaßnahmen: ein umfassendes Kampagnenspecial für die Website, die Social Media Kommunikation, mobile Seiten und Apps für Smartphone und Tablets sowie alle Online Werbemittel.
ICE CREAM FOR EVERYONE
BEN&JERRY’S Fair Place: Generating sales outlets with social media
Everyone knows it, everyone loves it, but Ben&Jerry’s isn’t always available to buy right near everyone. That’s why Unilever is offering its fans the chance with a Facebook app to campaign for a Ben&Jerry’s dealer in their neighbourhood.
